So is that opportunity for growth into different customer segments why you were interested in joining this very traditional, very staid company?

Exactly. It was a different challenge, where Crocs did not need awareness help, they needed relevance help. I knew that Stanley needed awareness help.

People knew it, like I said, "Oh, my dad had one in the garage, but you don't make anything for me," is what I was told.

Even my daughters, when I joined Crocs, my daughters were like, "Dad, Crocs is not cool. Why would you work for Crocs?"

When I let my daughters know I was leaving for Stanley, they were like, "Why would you leave Crocs? Are you kidding me? Crocs is the coolest thing ever. Why would you go? I've never even heard of it."

And of course, now they ask for Quenchers for their roommates, and my daughter's a teacher, for her fellow teachers.

And it's a remarkable thing in my personal life that has happened through the lens of my two daughters, to know that their old man is doing the right thing.

That's what I knew we would have at Stanley.

You get this rare chance to take a 107-year-old heritage brand from this green bottle people knew about, but, "You don't make one for me."

I knew that if we could make one for them, we would win, and our product team has done just that, connection is amazing to see.