It's time to go beyond what a smartphone can do.
With a massive camera upgrade, the A16 Bionic chip, an entirely new category of safety innovations, and never-before-seen display technology, this is iPhone 14 Pro.
The Always-On display artfully dims your wallpaper to create a unique low-powered Lock Screen, making go-to information available at just a glance.
And introducing a remarkable innovation that is both hardware and software and something in-between -- the Dynamic Island.
An interactive place that bubbles up alerts, notifications, and activities, fluidly transforming itself as needed.
It's an entirely new way to experience iPhone.
You are now looking at the most impressive iPhone camera system yet.
In a major leap, the iPhone 14 Pro's Main camera has a 48-megapixel quad pixel sensor.
It captures breathtaking detail, depth, and color, and now gives you the equivalent of four pro lenses at the ready.
With every photo, the quad-pixel sensor captures four times more information than ever before.
