Ethos, Pathos, and Logos — The Art of Persuasion Explained

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How do you persuade an audience?

How do you convince them to feel a certain way?

Or think a certain thought?

For millennia, the answer has laid in three elements.

- And you were right.

It was Aristotle.

- This is 'What Is: Ethos, Pathos, and Logos'.

First, let's try to persuade you to subscribe to StudioBinder and click the bell to watch more of our videos.

- Did it work?

- On to our argument.

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