胸罩百年发展史

Happy Birthday, Bra Female Undergarment Celebrates 100 Years of Support And now to a milestone for a very essential piece of intimate apparel. It's held up, literally speaking, for 100 years.

We can't resist some of these puns. Women's groups burned it in the '60s. Madonna put it on display in the '80s. I think you're guessing what we're talking about by now. It was even part of a wardrobe malfunction. Remember-during a U. S. Super Bowl show?

Here's Mallika Kapur now, with an uplifting look back at 100 years of the brassiere. A hundred years old and it's still holding up. The word brassiere first appeared in fashion bible Vogue a century ago. Back then, it looked something like this.

Tie two silk handkerchiefs together with a ribbon and cord. Patented by New York socialite Mary Phelps Jacob a few years later, though things like it go back hundreds of years.

Through the history of the bra, and the way that it changed-and the bra changed-you can look at the history of women. Bust flatteners were popular in the postwar 1920s. Feminine ones in the '50s. In the '60s, feminists trashed bras, sometimes a symbol of conformity.

Underwear became outer wear when Madonna wore this in the early '90s. But it's Wonderbra that really changed the way women and men think about bras. I think the line is, " If you care about the shape you're in, " and then it went, " So does he. So does he." And it's really kind of cheesy, like early 1970s Wonderbra ads.

And, you know I think that was when they started to-people started-it was an aspiration associated with the bra rather than something that did a job. June Kenton has been in the bra business for more than 40 years. She is the queen's corsetiere.

Corsetry was very, very heavy. It was, as I say, it had no stretch in it. It was uncomfortable. And I just think that it's liberated women to be looking absolutely amazing. I mean, look at that. You wouldn't think that that bra would hold you, but it jolly well does.

Pretty enough, but it isn't the world's best-selling bra. Know which one it is? Wonderbra. Victoria's Secret? Wonderbra.

Nope, everybody in the business says it's the Doreen. It just gives the most amazing shape, even if you don't have the best-shaped bust. Last year we sold over one million Doreens.