zappy

Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.

比如，你老板希望一页面有吸引人销售标题，而你宁可不要，因为，它不完全描述这页面上内容，而且这会将你认为最重要词要放在第二标题内。