zappy

Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.

比如，你老板希望一面有吸引人的销售标题，而你宁可要，因为，完全描述面上的内容，而且会将你认为最重要的关键词要放在第二标题内。