zappy

Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.

比如，你老板希望一个页面能有个吸引人销售标题，而你宁可，为，它能完全描述这个页面容，而且这会将你认为最重关键词放在第二个标题。