The state could charge heftily for acting as lender of last resort—or, less desirable, impose a windfall tax on bank profits or a “Tobin tax” on transactions.
Ellen, by soft-voiced admonition, and Mammy, by constant carping, labored to inculcate in her the qualities that would make her truly desirable as a wife.
This beautiful paradise is becoming increasingly desirable to travelers who come here for its incredible scenery as well as its amazing wildlife, mystical temples and rich mix of fascinating cultures.
In fact we use the subjunctive in English less and less. But in the past we used it much more to talk about possible, desirable or imaginary situations.
The resulting specimens will then be sorted and the best (ie, those that have flourished in the saline soils of Miyagi's paddies) selected for crossbreeding, in order to concentrate desirable mutations into reproducible lines of plants.
One of the reasons for this is that not only does not advertising make your product seem less desirable, it also raises the perceived quality of your cheaper, generic competitors.