No longer. Even before the pandemic shut the world's bars, beer-drinking was on the slide, in part owing to health-conscious millennials bingeing less often.
I remember coming out of a pub one evening in Edinburgh and looking up at the sky with all the light pollution in the city and seeing this esoteric light across the sky hovering there.
Hilton is building its own hotel there, which you may be sure will be decorated with Hamlet Hamburger Bars, the Lear Lounge, the Banquo Banqueting Room, and so forth, and will be very expensive.