Stripped of accurate ways of measuring their impact, " direct-response ads" that require consumers to take an action (like clicking) lose their appeal.
However, by first going through all the possible negative consequences of taking an action, you're at least aware of ways in which your plans could deviate.
The expression, " to think twice" (twice), two times, to think twice means to be careful - to think about something before you make a decision, before you take an action.
" to think twice" (两次),两次,think twice 的意思是要小心——在你做决定之前, 在你采之前, 三思而后。
So this time I did something, I took an action, I made a choice, I resigned as chairman of the board and I agreed to serve as a first-time CEO of this broken company.