Hick's Law: Designing Long Menu Lists

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Would you believe it if I told you that a menu with 20, 30, even 50 options, could be just as fast or even faster than a menu with only 10 categories?

It's pretty unexpected.

Traditionally, we think of menus as being most efficient if there's fewer options to pick from.

And don't get me wrong, in many cases that's absolutely correct.

But there are some rarer cases where it's actually acceptable to have a long list in a menu.

Now, in order to reach that elite status of being a menu that's appropriate for many, many items, you have to satisfy two criteria.

The first is that is has to be in order.

Typically, alphabetical order works pretty well.

The second criterion --- and here's where it gets more important --- is that the list contains items that are known to the user.

So it's a list of words and terms that the users know that exact meaning.

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