3. 'New York's most viral sandwich': Datz Deli.

That's how Jon Barr, using the handle @herebebarr, described the macpatty at Datz Deli with locations in Hollis, Queens, and the Lower East Side.

It's a beef patty sliced open and stuffed with macaroni and cheese, topped with oxtail, reassembled and wedged between two slices of coco bread.

Given the amount of videos with over a million views and comments like "booking my flight," and "first stop on my next NY trip," I'd steeled myself for a long line.

But I was met with crickets, the only customer in the shop.

The thing is, I'd have waited in one thousand lines for that sandwich - a no-notes excellent treat.

4. 'The craziest dinner deal I have ever come across in New York': Cask Bar Kitchen.

That's Genevieve Tankosich's claim in a video with nearly a million views, an installment of her series "A Broke Girl's Guide to Partying Like You're Rich in NYC."

The deal in question: $60 for an appetizer, entree and dessert with unlimited wine at Cask Bar Kitchen in Murray Hill, with a two-hour time limit.

Ms. Tankosich, who posts under the handle @genevieve.tankosich, is one of the many influencers - a number of them paid by Cask - to post about the dinner special, which they call "Bubbles Beats."