With Apple Intelligence, powerful intelligence goes hand in hand with powerful privacy.
Let me tell you more about its architecture and how it's built with privacy at the core.
The cornerstone of the Personal Intelligence System is on-device processing.
We have integrated it deep into your iPhone, iPad, and Mac and throughout your apps, so it's aware of your personal data without collecting your personal data.
This is only possible through our unique integration of hardware and software and our years-long investment in building advanced silicon for on-device intelligence.
Deeply integrated generative models require immense processing power.
And with our most advanced Apple silicon, the A17 Pro, and M family of chips, we have the computational foundation to power Apple Intelligence.
This Personal Intelligence System is comprised of highly capable large-language and diffusion models that are specialized for your everyday tasks and can adapt on the fly to your current activity.
It also includes an on-device semantic index that can organize and surface information from across your apps.
When you make a request, Apple Intelligence uses its semantic index to identify the relevant personal data and feeds it to the generative models so they have the personal context to best assist you.
