While traditional stereotypes of young people conjure up images of alcohol-filled parties with loud music playing in the background, Gen Z is subverting these outdated notions in favour of a 'softer' way of living.
This mindset shift has extended to the way they travel, work, and now, their hobbies.
After spending many of their formative years in isolation during the height of the pandemic, Gen Zers have emerged feeling disconnected and lonely.
52% of Gen Zers in the US and 60% of Gen Zers in the UK reported experiencing feelings of loneliness, with some resorting to extreme measures like posting friendship applications online to overcome these feelings.
However, finding that their de-facto mode of connection via digital means is doing little to ease their loneliness, Gen Zers are now rediscovering hobbies that are traditionally associated with older generations.
Hiking has emerged as one such hobby that tackles the Gen Z loneliness epidemic head-on.
According to a Sport England Active Lives report, participation in hill and mountain walking has increased by 40% since 2015 – more than any of the other activities measured in the survey.
On Gen Z's preferred social media app, TikTok, there are 4.1 million videos tagged with #hiking, and these videos are increasing in popularity and clout as Zer's love for getting out into nature with their peers takes hold.
Overground, a Gen Z hiking group founded by 24-year-old Jeb Jagne, started when Jagne reached out on social media to find others who might be interested in joining him on walks.
What he did not expect was to receive such an overwhelming response from his Gen Zers peers, who wanted to walk, talk, and blow off some steams.