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外媒报道:爱马仕"配货"潜规则被起诉

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The French luxury house Hermès is known for its play-hard-to-get sales tactics — it will only sell its coveted Birkin bag to customers with “a sufficient purchase history.”


Rumor has it that if you want to buy a Birkin, you can’t just go into a store and flat-out purchase one. Instead, you must develop a close relationship with their sales associate and work your way up to eventually procuring the handbag by purchasing other items from the brand, first.


But now, two shoppers in California have put their foot down. They’re taking Hermès to court over claims that the design house forces clients to jump through very pricey hoops in order to earn the opportunity to purchase one of the bags.


📝重点词汇与表达


play-hard-to-get [pleɪ-hɑːrd-tuː-ɡɛt]

装作难以追求,故意让人难以得到


coveted [ˈkʌvɪtɪd]

令人垂涎的,梦寐以求的


flat-out [flæt-aʊt]

完全地,彻底地


procure [prəˈkjʊr]

获得,获取


put one's foot down [pʊt wʌnz fʊt daʊn]

坚决地表态,采取强硬立场


design house [dɪˈzaɪn haʊs]

设计公司,时装品牌


pricey hoop [ˈpraɪsi hup]

昂贵的要求,高昂的条件


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