likability

1.Yeah, I personally feel like I don't act for likability, I act for the truth of the character.

是的，我个人觉得我不是为了角色的好感度而演，我是为了角色的真实感而演。

2.On one hand it is powerful in gaining attention of the audience but on the other hand the appeal decrease likability to the advertisement especially in female group.

有研究指出运用性感广告手法增加大众对其之留意程度，而另方面却减低广告之喜爱程度，其影响在女性中更甚。