zappy

Say your boss wants a page to have a zappy marketing title you'd rather not have, because it doesn't exactly describe what's on the page, and pushes your most important keyword to the second heading.

比如，你老板希望一个页有个吸引人的销售标题，而你宁可不要，因为，它不完全描述这个页上的内容，而且这会将你认为最重要的词要放在第二个标题内。